sponsorship - film revenue
Q: Why do companies pay for sponsors?
A: companies pay for sponsors so that they can be associated with certain events, particularly small companies as it helps to increase their public profile and brand awareness in a relatively cost-effective manner. A company can benefit in many ways from sponsorship. Generates funding.
https://www.youtube.com/watch?v=5ESHJKat6ds
Low budget production as it was only in one location - they used their own school to film at. The special effects used were not super expensive and hard to use. They were sponsored by Mini Cooper and beats headphones. The remaining funding was used to promote and distribute the video to give it a lot of publicity. Similarly they included Will Poulter who was an up and coming actor at the time as he had just been in were the millers- this video would have also helped his career.
https://www.youtube.com/watch?v=MejbOFk7H6c
OK GO music video sponsored by Chevrolet
the purpose of this video is to create brand awareness for Chevrolet- car company as the car is driven on off road surfaces and at fast speeds. As well as promoting the band ok go and their music. The video was also for the 2012 Super bowl. So far OK GO have been sponsored by Chevrolet - $500,000-$1m. They have also previously been sponsored by yahoo, Samsung, range rover, google chrome. The company provided 2 sonic model cars, including modifications to add extender bars and pneumatics, warehouse space for the band and an acoustic engineer to work out what would make suitable instruments and how they could be played by the car over the Course of 2 month, and sending the lead singer on a 3-day stand driving school to avoid having to use stunt doubles during filming.
The video was filmed in a 2-mile long course on a private ranch property between Los Angeles and the Mojave Desert over a four-day period. The course as constructed included more than 1,100 homemade instruments and real instruments including 55 upright pianos and 288 electric guitars connected to 66 amp. The band developed a computer program that would dictate the speed that Kulash had to drive the car through the course to match the rhythm of the song; the speeds varied between 17 and 35 miles per hour on various sections of the course. This was aided with the use of a metronome within the car, and a series of marked beanbags that dropped as he drove through the course.Multiple takes were required to perfect the run; they would often have to replace the extender arms as they broke off from overuse. They also suffered from high Santa Anna Winds that would tip over the instruments such as the pianos; though they completed several takes, the band recognised they would likely need to post-edit the various shots to make the complete final video.
A: companies pay for sponsors so that they can be associated with certain events, particularly small companies as it helps to increase their public profile and brand awareness in a relatively cost-effective manner. A company can benefit in many ways from sponsorship. Generates funding.
https://www.youtube.com/watch?v=5ESHJKat6ds
Low budget production as it was only in one location - they used their own school to film at. The special effects used were not super expensive and hard to use. They were sponsored by Mini Cooper and beats headphones. The remaining funding was used to promote and distribute the video to give it a lot of publicity. Similarly they included Will Poulter who was an up and coming actor at the time as he had just been in were the millers- this video would have also helped his career.
https://www.youtube.com/watch?v=MejbOFk7H6c
OK GO music video sponsored by Chevrolet
the purpose of this video is to create brand awareness for Chevrolet- car company as the car is driven on off road surfaces and at fast speeds. As well as promoting the band ok go and their music. The video was also for the 2012 Super bowl. So far OK GO have been sponsored by Chevrolet - $500,000-$1m. They have also previously been sponsored by yahoo, Samsung, range rover, google chrome. The company provided 2 sonic model cars, including modifications to add extender bars and pneumatics, warehouse space for the band and an acoustic engineer to work out what would make suitable instruments and how they could be played by the car over the Course of 2 month, and sending the lead singer on a 3-day stand driving school to avoid having to use stunt doubles during filming.
The video was filmed in a 2-mile long course on a private ranch property between Los Angeles and the Mojave Desert over a four-day period. The course as constructed included more than 1,100 homemade instruments and real instruments including 55 upright pianos and 288 electric guitars connected to 66 amp. The band developed a computer program that would dictate the speed that Kulash had to drive the car through the course to match the rhythm of the song; the speeds varied between 17 and 35 miles per hour on various sections of the course. This was aided with the use of a metronome within the car, and a series of marked beanbags that dropped as he drove through the course.Multiple takes were required to perfect the run; they would often have to replace the extender arms as they broke off from overuse. They also suffered from high Santa Anna Winds that would tip over the instruments such as the pianos; though they completed several takes, the band recognised they would likely need to post-edit the various shots to make the complete final video.
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