client briefs/ swot analysis

Informal : formal client briefs from rubyshefras

Tender:

 This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company.

Advantages

       The advantages of this brief is that the client will be able to look at many different ideas for their product from different companies perspectives and in effect will be able to produce their product to a very high standard if one of the pitched ideas stands out above all of the others.

Disadvantages

       The disadvantage of this type of brief is that if a company’s pitch is turned down by the client this can set them back in business as it is very hard to gain work in this day and age. The business may have been very optimistic in thinking that the client would have accepted their proposal and could have gone as far as to decline any work that they were offered in the time that they would have been working on this project. 

Unit 2: Pre-production and planning

LO2: Be able to interpret client requirements and target audience considerations

CLIENT BRIEF

Read the client brief for a computer game for young children about road safety. 

Client brief: Road Safety Computer Game

You have just started work for a well-established company which specialises in creative and educational electronic games. The company has been approached by a road safety organisation, who would be interested to see how games could be used to promote the launch of a new road safety campaign. They are not aware of any games on the market that do this. 

You have been asked to submit a design proposal for one level of a new game based on teaching children how to use the roads safely. The game must have clearly defined objectives by which the child playing it can progress through to higher levels. There must be a scoring and time tracking system. The game must also be instructional in how to use the roads safely.

The target audience for the game is children aged between the ages of 6 and 10. The game is to be played on touch enabled devices.  

The campaign is due to be launched in four months’ time. The game needs to be ready for this launch. If you are given the go ahead for the project, you will have three weeks for pre-production and then ten weeks for game development.