Target audience
Target audience: a specific group of people which a product such as film or advertisement is aimed at. It is often divided into primary, secondary and tertiary.
Mass audience: audience that has been targeted on a large scale. eg. apple, British airways
Niche audience: audience that has been targeted on a small scale. eg. radio 1
There are 4 key areas:
Psychographics table:
The psychographic groups people based on personality
E.g (target audience) ITV 12:30PM 'Loose Women': (on everyday live)
primary: British white females, housewives/ retired, C2DE, middle aged
secondary: all races, females, 50-65 years old, C1
Homework: creating a website for your own target audience.
Website selling gear and equipment for paddlesports; such as kayaking, canoeing, paddle boarding and sailing. The primary audience will be white British men, aged 15-25 years old who participate in paddlesports. Paddlesports have a general demographic of a middle class target audience from the nrs social grades of ABC1.
The website layout will have limited writing as it is unnecessary for what were trying to sell, similarly there will be lots of photos of the products that we're selling with a description below detailing the price and fit of the product. At the top of the page there will be various different tabs that customers can open; products, features ( videos of famous athletes wearing the gear), and another tab offering discounts and special offers. The website will use a sans serif font as it is an easy font to read.
Mass audience: audience that has been targeted on a large scale. eg. apple, British airways
Niche audience: audience that has been targeted on a small scale. eg. radio 1
There are 4 key areas:
- Demographics; Gender, Race, Age, Class, Ethnicity. (GRACE)
- Mass VS Niche
- psychographics
- NRS social grades
NRS social grades:
Psychographics table:
The psychographic groups people based on personality
E.g (target audience) ITV 12:30PM 'Loose Women': (on everyday live)
primary: British white females, housewives/ retired, C2DE, middle aged
secondary: all races, females, 50-65 years old, C1
Homework: creating a website for your own target audience.
Website selling gear and equipment for paddlesports; such as kayaking, canoeing, paddle boarding and sailing. The primary audience will be white British men, aged 15-25 years old who participate in paddlesports. Paddlesports have a general demographic of a middle class target audience from the nrs social grades of ABC1.
The website layout will have limited writing as it is unnecessary for what were trying to sell, similarly there will be lots of photos of the products that we're selling with a description below detailing the price and fit of the product. At the top of the page there will be various different tabs that customers can open; products, features ( videos of famous athletes wearing the gear), and another tab offering discounts and special offers. The website will use a sans serif font as it is an easy font to read.
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