Target audience: a specific group of people which a product such as film or advertisement is aimed at. It is often divided into primary, secondary and tertiary. Mass audience: audience that has been targeted on a large scale. eg. apple, British airways Niche audience: audience that has been targeted on a small scale. eg. radio 1 There are 4 key areas: Demographics; G ender, R ace, A ge, C lass, E thnicity. (GRACE) Mass VS Niche psychographics NRS social grades NRS social grades: Psychographics table: The psychographic groups people based on personality E.g (target audience) ITV 12:30PM 'Loose Women': (on everyday live) primary: British white females, housewives/ retired, C2DE, middle aged secondary: all races, females, 50-65 years old, C1 Homework: creating a website for your own target audience. Website selling gear and equipment for paddlesports; such as kayaking, canoeing, paddle boarding and sa...